Now if you remember, during the pandemic email scams were at an all-time high and I was getting tons of them. On top of that, regular brands would email me out of the blue (after ghosting me for weeks, sometimes months) just to hustle me for an order.

Like hello!?! I even forgot you existed, we’re in the middle of a freaking pandemic and the first time you’re talking to me in forever, you’re sending a sales email?? Ugh 🙄. It was and still is a huge turn-off when I see companies only sending spammy sales emails instead of trying to build a relationship with their customers.

And after a year of being in the group coaching program with other aspiring entrepreneurs, I realized there are a lot of well-meaning people, but they don't know how to effectively communicate their value, and most don't like writing so result to sending those same mind-numbing ‘shop now’ emails to try to make money.

That’s why I finally decided to act upon my colleague’s advice and help customer-centric, passionate entrepreneurs build deep connections with their audience through powerful emails. I wanted to help those well-meaning entrepreneurs succeed because unlike the scammers & money-hungry brands, they cared about the people they served...